I repeatedly tweak my social media bio to keep it contemporary and lively. I create a number of versions of my bio, utilizing slightly completely different wording and “tone of voice” for every social network.
In this article, you’re going to learn 5 simple tips for improving your social media bio. (I have a free printable PDF of this article for you, in case you favor to replace your bio later.)
Crafting Your Bio: Tweet, Tweet!
Whenever you write your bio, think “Twitter.” Twitter provides you only one hundred sixty characters for multiple links your bio, so it’s an excellent exercise in writing tight. You’re pressured to boil down who you are and what you provide into the least quantity of characters.
Your 5-Minute Bio Beef-Up Challenge
Log in to the social media account you employ most, whether that’s Twitter, Facebook, Instagram, or whatever.
Go to the “Edit Profile” area and click to start enhancing your bio or “About” information.
Earlier than you begin modifying, read by way of the following five suggestions, and use them as a checklist for beefing up your bio.
Tip 1: Put essentially the most related particulars first.
You have got seconds to gain the eye of potential fans. They want to know what it’s a must to provide and why they need to care.
Frankly, individuals who follow you don’t care a lot about you. They care about themselves. They care about discovering life-altering content. So, flip that bio on its head and put your followers’ interests first.
Tip 2: Link to a focused message or offer.
You’ll be able to put your followers first and simultaneously build your e-mail list by linking to a landing page that provides a freebie in trade for an e-mail address. It’s a win-win.
Once I updated my Twitter bio, I linked to a latest blog publish (the put up includes a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I also asked my followers to share the link:
Tutorials & tips to rework your online marketing. Latest: Essential Contact Information you MUST Display on Your Netsite
Tip three: Sound like yourself.
Your bio should not sound like your resume or CV. Nor should it embrace trade jargon or acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that same conversational voice.
Tip 4: Embody keywords and phrases particular to your corporation
Ask yourself: “What would I google with the intention to find this bio?”
Serps index your social media accounts; the textual content in the “description” space of the search results is taken directly out of your bio.
Tip 5: Use action verbs
Inject liveliness into your bio with motion verbs. Here are 116 verbs to energize your writing.
Link to your netsite.
The bio space of each social network offers you a spot to enter your netsite URL. Your netsite address just isn’t included within the character count (except on Instagram).
If you add your internetsite address, test it to verify it’s click onable (in other words, don’t insert a plain textual content link; be certain that it’s a hyperlink). In some cases, you should embody the http and/or the www to make the link click onable.